Satisfaction Guaranteed
Satisfaction Guaranteed
Double mid-tier growth.
Raise closing ratios to 60–80% consistently.
Double mid-tier growth.
Raise closing ratios to 60-80%.
CRMs track data, but they don’t create consistent producer behavior
Training creates knowledge, but not daily execution
Motivation fades… systems create repeatable results
You hired a new producer – maybe two.
But turning them into profit?
That’s a costly gamble.
Why?
You don’t have a proven onboarding system…
and no time to build one.
They’ve got no sales process.
No niche.
No real differentiation.
Just vanilla activity goals and fluff about “great service.”
Even worse…
you have zero visibility into whether they’re actually working.
If you want to stop gambling on new hires
and finally get a producer to validation faster than ever before…
You’ve got a team of good people—
but they’re not great producers.
The pipeline?
Empty.
The accounts?
Tiny.
Revenue?
Stalled.
You’ve tried to fix it—but nothing sticks.
Training fizzles…
Motivation fades…
Why?
You don’t have a proven system to turn “potential” into performance.
You’re stuck managing by gut feeling… not real data.
If you’re ready to finally build a team that performs at scale…
You’ve got producers who crush it…
but tell them to lead others?
Growth stalls… frustration spikes.
And your expansion slows to a crawl.
Why?
Because great producers don’t automatically make great sales leaders.
Their talent can’t be easily transferred.
They’re distracted… burned out.
And the team of other producers?
Still just getting by.
You need a system your leaders can run…
so growth doesn’t depend on heroics.
If you’re ready to turn great producers into great sales leaders—
and scale with confidence across locations…
“The hiring of new producers used to be a crapshoot, not anymore. Our new producer validation time has decreased from 36 months to about 22 months. We are hitting on over 80%.“
Keith Schuler
CEO
Interwest
“When I first joined Bignition, I had every producer on my team take the GPI. The results were eye-opening. Those who scored low are no longer with us—and honestly, that validated my belief in how accurate this tool is. Now, the GPI is a key part of my hiring process. It’s given me the confidence to know I’m building a stronger, more capable producer team.”
Andrew Grande
Founder & President
Rockwater Insurance Group
“We had ambitious goals, but no path to get us there before we met Randy and learned about this program. Remarkably, our agency grew 39% since joining. Our average account size grew from $2,500 to $17,000.
Today our closing ratio is over 80%. Our good prospects are being underserved by their agents and now that we have this system, we’re able to illustrate what they could be getting and we win.”
Jim Denham
President
Arthur Hall Insurance
“We expected to go backwards last year because of the economy, instead we grew by 7%.
With Bignition, we have 24/7 access to training. The technology finally gives us an honest picture of where each producer is on any given prospect from intro to close. We have the tools to help our producers drill down on what makes us different from our competition.”
Paul Houston
President
Conrad-Houston Insurance
“With The Wedge and Bignition, we grew from $4 million to $27 million in revenue, built a team of 30 producers— half with over million-dollar books.
Our structured training, role-playing, and data-driven accountability help producers hit their goals in record time. This system isn’t theory—it’s a proven path to winning.“
Ben Mcdonald
CEO
CMB
“Before The Wedge and Bignition, our producers were stuck quoting and hoping. Now, they’re doubling and even tripling their new business revenue—going from $50,000 to $150,000+ a year.
The Monday Mastermind calls, CRISP meetings, and a focus on larger accounts have transformed how we sell, boosting retention and driving nonstop client referrals. This system works.“
Roland Galli
Sales Manager
George Petersen Insurance Agency
“Bignition helped us double our commercial lines revenue from $700K to $1.2M in just three years by focusing on consistent, bigger wins—transforming our approach and results.
With a 15x increase in average account size (from $500 to $7,500) and a closing ratio soaring above 80%, the system’s structured, repeatable process has turned our sales team into a powerhouse of confidence, precision, and consistent success.”
James Thompson
Sales Leader
First Commonwealth Insurance Agency
“In just 10 years, we grew from a $380,000 book to $10 million, averaging 30% year-over-year growth.
The GRIT hiring process and personality assessment have been game-changers in building a powerhouse team, and our sales meetings push producers to be extraordinary. This system (Bignition) isn’t theory—it’s a blueprint for winning.”
Jamie Noe
Owner
Insurance Group of America
Bignition is a sales enablement system built for commercial insurance agencies. It combines a sales tech hub that tracks calls, appointments, and closes with the 7 Steps to Seven Figures Training (that includes the Wedge sales methodology) built directly into the workflow.
That means producers don’t just learn how to sell, they execute it daily inside the system, using tools like pre-call strategy, service plans, and scoreboards.
For leaders, it gives real-time visibility into producer activity so coaching is based on facts, not spreadsheets. The result is faster validation for new hires, mid-tier producers breaking past plateaus, and a predictable path to agency growth.
When you go after a commercial account, someone has to lose for you to win. Most producers fall back on price, coverage, or a good relationship.
That makes it hard to unseat an incumbent who has been there for years. The Wedge gives you another way. It takes the services you already provide, the ones you may not even give yourself credit for, and puts them front and center.
That way, a buyer can see clear gaps in what they are getting today. When producers use The Wedge, BOR wins go up because prospects finally see why it makes sense to switch.
The Wedge is the sales process producers use to beat the incumbent. It works by showing prospects the gaps in the service they are getting today and positioning your agency as the one who can fill them. Bignition makes this repeatable. The platform embeds the Wedge into daily activity, so producers are not guessing or winging it.
They have 42 proactive services ready to present, a written service plan builder, and pre-call strategy tools that prepare them before every meeting. The result is that the Wedge is not just training material on a shelf.
It becomes the way producers run prospecting, appointments, and retention, giving leaders confidence that the system is being used every day to win new business.
At George Petersen Insurance, producers were averaging about $50,000 in new business a year. After implementing Bignition and The Wedge, they consistently hit $120,000-$160,000.
Arthur Hall Insurance increased average account size from $2,000 to over $20,000, while growing total new business by 39%.
Another firm grew from $4 million to $27 million in revenue, with half their producers now carrying million-dollar books.
These aren’t one-off wins. They show what happens when agencies stop relying on spreadsheets and seminars, and start running one system that ties producer activity to larger account wins.
Bignition isn’t theory. It’s built on decades of fieldwork, with thousands of producers trained, thousands of agency sales meetings conducted, and several books written on prospecting, sales, and retention.
In fact – the results agencies have seen speak for themselves:
At George Petersen Insurance, producers were averaging $50,000 in new business a year. After implementing Bignition and The Wedge, they consistently hit $120,000-$160,000.
Arthur Hall Insurance grew 39%, and their average account size jumped from $2,500 to $17,000.
Another agency scaled from $4M to $27M in revenue, with half their producers carrying million-dollar books.
These aren’t one-off stories. They’re the consistent outcomes of agencies that put the system in place and followed it.
The system has already been proven. The only question is whether you’re ready to implement it in your agency.
With that pedigree, you ask him to build you an ‘all-in-one’ platform that would be both effective and efficient… to rapidly grow your agency… what would he come up with?
The answer is Bignition.
A complete training platform for both new and experienced producers… from goals, differentiation, setting appointments, preparing for the sales call, selling and account retention.
A technology platform that supports all of those actions on a one-to-one basis…meaning, you don’t need spreadsheets, or another system… it’s all included.
A training platform for agency leaders and sales managers…to build confident producers that are equipped to prospect and sell, run sales meetings that actually drive revenue, and create accountability that keeps producers on track.
If you don’t have Bignition, ‘all-in-one’, then you’ll have a lot of parts and pieces you’ll have to cobble together… and in doing so, you’ll waste a tremendous amount of time and resources trying to figure it all out.
Most CRMs were built to store contacts and run reports. They weren’t built for how commercial insurance is actually sold.
Bignition gives agencies what those platforms can’t:
Insurance-specific workflows: goal setting, pre-call strategy, written service plans, and 42 differentiators producers can use to win accounts from entrenched competitors.
Built-in training and accountability: quarterly refreshers and weekly coaching calls that keep producers improving instead of sliding back into old habits.
For leaders, this means you finally get visibility into activity that drives growth, calls made, appointments set, BORs won, all in real time. Meetings shift from talking about numbers on a spreadsheet to actually working on deals that can be won. That visibility and structure is why one or two mid-market accounts is usually enough to cover the cost of our system.
Most CRMs just hold names and numbers. They don’t tell a producer who to call, what to say, or how to turn that call into a meeting. Bignition is different.
It gives producers the actual scripts, voicemail and email sequences, and activity tracking that keep them moving. Instead of staring at a list of 500 leads with no direction, a producer knows exactly which prospects to focus on and how to approach them.
That is the difference. It does not just store information, it drives the activity that creates new business.
New producers usually take years to validate because they’re left to figure things out on their own, chasing small accounts, quoting on price, and wasting time on dead leads.
Bignition shortens that path by giving them everything they need from day one:
A clear standard, specific goals broken down from revenue targets into dials, appointments, and closes, so they always know what “good” looks like.
Proven prospecting tools, voicemail/email sequences, appointment-setting scripts, and The Wedge differentiators that get them in front of real buyers instead of wasting time on small accounts.
Coaching and accountability, weekly calls and activity scoreboards that keep them on track and give leaders visibility to correct problems early.
Instead of waiting 3-4 years to validate, agencies using Bignition see producers generating revenue within their first 90-120 days and moving toward validation on a clear, measurable timeline.
Producers at this stage usually stall because they stay comfortable. They spend too much time quoting small accounts, competing on price, or chasing easy renewals. That keeps them busy, but it doesn’t move help them get past $300k-$400k
Bignition helps them move up-market. The platform gives them:
Pre-call strategy tools so they walk into bigger opportunities prepared to show exactly why the buyer should switch.
42 differentiators and a service plan builder so they have a concrete reason for prospects to leave their current broker.
Scoreboards and coaching cadence that push them beyond average activity levels and hold them accountable to higher standards.
With this structure, producers stop chasing small wins and start consistently competing for $5K-$20K revenue accounts, the kind of deals that move them from $300K-$400K books toward million-dollar status.
It is normal for producers to push back on another tool. The difference is that this is not extra work, it is the work.
When they need a call script, a service plan, or differentiators to win a meeting, it is right there in the platform.
Leaders also run sales meetings from Bignition, so producers see that coaching, pipeline reviews, and deal support all happen inside it. Once they realize it helps them book more appointments and win bigger accounts, the resistance usually fades.
If someone still refuses after that, it is less about the tool and more about their commitment to producing.
Leaders finally see what producers are doing week to week, calls made, appointments set, service plans in play. That visibility gives you full transparency and more data to work with which means better coaching.
Instead of running status meetings where people talk about pipeline numbers, you run sessions focused on deals and behaviors that can be improved.
You are now in control of the process. That gives you back time, helps you coach with confidence, and builds a team that performs without relying only on top producers.
No. We don’t sell or hand out leads. What Bignition does is give your producers the tools and structure to consistently create their own pipeline, from prospecting scripts and sequences to service differentiators that open doors with larger accounts.
A lot of agencies face the same challenge: when prospects hear “great service” or “good carriers,” it blends in with what every competitor says. It’s not that those things aren’t true, it’s just that buyers don’t see them as different.
Bignition helps your producers stand out by turning those everyday strengths into proactive, documented services. Inside the system, they can quickly build a written service plan from a library of 42 proven services. That means they walk into meetings ready to show prospects exactly what makes your agency different.
The benefit is simple: prospects see a clear reason to move away from their current broker, and your producers win more of the larger accounts that drive growth.
We break onboarding into a few simple steps: setup, training, and live coaching. In the first couple of weeks, we get the system running, show your producers how it works, and then move straight into execution.
That means they’re making calls, setting appointments, and using service plans right away. You don’t wait months to see activity, most agencies notice momentum in the first 30-60 days.
Most agencies see producers booking more appointments and landing larger accounts within the first 90 days.
That’s because the system isn’t just training, it’s built into daily producer activity. Calls, appointments, and service plans are tracked in real time, so leaders can measure progress week by week instead of waiting for quarterly results.
For some agencies, that means a new hire validating faster than expected. For others, it means mid-tier producers breaking into $5K–$20K revenue accounts instead of getting stuck at $1K deals.
Hear From Real Agencies: 3 Testimonials in 5 Minutes
Hear From Real Agencies:
3 Testimonials in 5 Minutes
Every month without a system extends ramp time, delays validation, and compounds uncertainty.
You’ve got the data.
You’ve got the dashboards.
But your team still isn’t closing.
Most CRMs were built to track — not to coach.
They measure activity, not growth.
They don’t help you lead a sales team.
This one is.
📅 Free Webinar | July 24 @ 1:00PM CST
Spots are limited — reserve now.
